Transforming the walk from a mundane to a memorable experience by connecting the walker with the walk's landscapes.

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'Agitprop' a GHG emissions reduction campaign

June 16, 2025

Walking Blog

Our GHG emissions awareness community 'reach-out' campaign

Our Agitprop street 'pop-up' graphics Campaign

[Agitprop, abbreviated from Russian agitatsiya propaganda (agitation propaganda), is a political strategy in which the techniques of agitation and propaganda are used to influence and mobilise public opinion. Although the strategy is common, both the label and an obsession with it were specific to the Marxism practiced by communists in the Soviet Union.]
The TO WALK project is developing an agitprop street graphics campaign programme that informs, educates, and provides possible solutions for some of the climate challenges. The campaign identifies, through street based graphic icons, some of the GHG emissions sources and the icons suggest how to reduce emissions from each source.

Some of the campaigns' 'street' graphics

Information on the diversity of GHG emissions covered by the project and a detailed explanation of the proposed programme is available, below.