Amble Ramble Stroll Cut March
Quality of life Social inclusion, exclusion and welfare Job safeguarding, creation & development Education & Public empowerment Tourism Environmental Impact Regional Impacts Government priority focus

Quality of life

Our engagement with the landscapes we inhabit is vital to our health and wellbeing.

Interaction and knowledge of our physical environment enriches life.


Social inclusion, exclusion and welfare

Share landscape observations often are a means to engage strangers in conversation.

Effective place-based product and experience design can facilitate shared walking experiences.

Human engagement contributes to our ability to protect, care and sustain our landscapes.

Walking contested edges and boundaries can be a tool for conflict resolution.

Our project can support specific, sometimes marginalised user groups such as the over 55 demographic, children and teenagers, low income or ethnic minorities to have access to high quality walking experiences, encouraging physical exercise, mental health.


Job safeguarding, creation & development

Our research, development and evaluation programme can support the threatened UK and Dutch R&D manufacturing economies. This project can contribute to growth in these sectors.


Education & Public empowerment

Through connected walking experience we can contribute to educational, social, political and geographical curricula.

Stimulating public interest in the richness
of walking and landscapes, can be a learning experience.

Knowledge around our landscape and built environments’ multi-layered past, present and possible future can inspire and educate.

We can support and engage with primary and secondary educational curriculum delivery.


Tourism

Quality sightseeing, rambling, hiking, and other walking experiences contribute to the tourism, experience and economy.


Environmental Impact

Project outcomes enable ‘walking’ to be a major contributor to sustainable mobility strategies, particularly for urban planning.

This can contribute to reducing the number of tour coaches, particularly in urban inner city environs, as tourists opt for a sustainable tour strategy by utilising our products.

Our project empowers the general public/ walkers, through enhanced knowledge of local and national landscapes to take more responsibility of local landscape’s wellbeing.


Regional Impacts

Our project has the potential for contributing to regional promotion campaigns, such as: Regional tourism attractions, i.e. offering our experiences in rural and urban areas not associated with sightseeing visitors.

Promoting city life-style features such as:

‘A Great City to Mature in.’ Reference to its health facilities designed to support welfare and community activities for particular population demographics.


Government priority focus

Requires U.K. Gov. commitment to legislatefor walking as a smart and sustainable mobility strategy.

Requires national town planning to recognise walking as a viable transport alternative such as the UK Gov. proposed development of ten new ‘healthy towns’.