Pamela is a Principal Lecturer and responsible for overseeing Graphic Design and Illustration courses, with around 400 undergraduate students at Sheffield Hallam University.

Graduating from Leeds Metropolitan University in 1995, Pamela has held teaching posts on Graphic Design courses at Bretton Hall College of the University of Leeds, De Montfort University at Lincoln, The University of Lincoln, Leeds Metropolitan University and since 2006 Sheffield Hallam University.

She is a passionate Typographer, leading to the setting up of her own practice, Dust, in Sheffield in 2000 alongside Patrick Walker and Alun Cocks.